... and here is a partial list of printing services I can provide.
• Conventional Offset Printing
• Digital Short Run Printing
• Variable Data Printing
• Large Format Printing
• Bindery and Fulfillment Services
• Annual Reports
• Newsletters and Mailings
• Short and Long Run Booklets
• Presentation Folders
• Signs and installation
• Business Cards
• Business Stationery
• Point of Sale materials
• Carbonless Forms
• Continuous Forms
• Foil Stamping
• Folding and Scoring
• Die Cutting
• File Preflighting
• Color Correction
Many people have never heard of a printing broker before, a and when they ask me “just what is a printing broker?” I explain that there are some printing companies that only sell to people who are members of the trade, such as other printers ... or brokers. These trade-only printers sell at wholesale rates to their fellow trade members, and provide a valuable service by filling various niches that other brick and mortar printers cannot fulfill by themselves.
Because I am a print broker, I am not limited to any particular printing niche and have a wide assortment of wholesale vendors that are suitable for nearly any printing project you might need. My 30 plus years of printing industry experience in the SF Bay Area has afforded me the opportunity to gather a lot of knowledge about most printing processes and who is best suited for a particular job. I use my print provider resources and my knowledge to your advantage every time you hire me to handle a printing project for you. When you hire me as your printing broker for your project, you can simply think of me as “my printer.”
I came away from that business with 10 years of printing experience, a list of all my customers, and an awesome and ridiculously expensive Mac IIci.
I first moved to San Francisco in the late seventies, leaving construction behind in Utah and clutching my Middlebury bachelor’s in Art. San Francisco was the biggest city for me yet, and having grown up country side, I wasn’t sure how I would adapt to life in The City, but I was committed to giving it a go. With a lifelong involvement in the arts (including various forms of printmaking) the field of printing seemed like an urban job I could pick up easily, at least to support myself for a while as I figured out what to do for my “real” career. As it turned out, San Francisco became my new home, and printing became my career for more than the last 30 years.
I landed a job at a formerly famous quick print franchise at a time when that was a fledgling yet booming business. I started at the bottom and, finding that I enjoyed the business, decided to stay on for a while. I have always loved learning and I learned everything I could, quickly moving up from bindery person to counter person, to pressman, to store manager, and ultimately, as the franchise owner’s number of shops grew from 4 stores to 14 over the next decade, I ultimately became production manager of the central production facility for all 14 locations.
When he decided to sell his stores, my wife and I (she had “found”me in the yellow pages under “printers” when I was still a store location manager) decided to buy two of his franchise locations in San Francisco. We ran them successfully for a few years, but advancing technology was quickly overtaking the “quick printer”. So I came away from that business with 10 years of printing experience, a list of all my customers, and an awesome and ridiculously expensive Mac IIci, which we had purchased so that we could set our own type...the desktop publishing revolution was in it’s infancy at the same time as these other events transpired.
So I decided to become a full time printing broker, buying paper and printing at wholesale rates and reselling it to my customer list at very competitive rates, while making their acquisitions easy and angst free.
Many of those early customers are still with me as Tigertype approaches it’s 20th anniversary in 2014. My business model is to over-perform as often as possible and to eliminate your printing procurement headaches. I focuse on providing fair pricing, highly responsive customer service, and top notch attention to detail . My education in all areas continues as I strive to be cutting edge aware in design software apps and the ever changing printing industry trends.
I am amazed when I consider the difference between computing then and computing now.
That Mac IIci was so cool; it was the first ever color capable Mac. We bought it because we needed a way to set type in-house, but the REAL reason underlying that story was that we knew Apple was going somewhere exciting, and Macs were sexy, and the Mac was the computer to have for graphics. Way beyond just setting type, you could now use the new and amazing application Pagemaker (which ultimately was retired by Adobe when they brought InDesign to fruition) and Macromedia Freehand (which was later retired by Adobe in favor of Illustrator when Adobe acquired Macromedia), and Photoshop (which was already an Adobe acquisition) to create and output graphically designed pages with sophisticated handling of type and colors and images. With that, a small print shop could now create their own designs and print them out as color separations, in order to convert them to plates for their presses.
This was a radical change in the industry.
In spite of how far we’ve come since then,
these were amazing changes and those
were amazing times!
That Mac IIci had a 25 megahertz processor.
That equals 2.5 percent of one gigahertz, and my current iMac has FOUR 2.93 gigahertz processors
THE DIFFERENCE: a single processor of the four in my current iMac is approximately 1000 times faster than the IIci’s single processor, never mind also making use of faster RAM, faster buses, faster hard drives and these super fast multi processors capable of multithreading.
That IIci had 12 megabytes of RAM.
That equals 1.2 percent of a gigabyte of RAM, and my current iMac has TWELVE gigabytes of RAM.
THE DIFFERENCE: my current iMac has 1024 times as much RAM as the IIci had.
That IIci had a 20 megabyte hard drive.
That equals 4 percent of one gigabyte, and my current iMac has ONE THOUSAND gigabytes.
THE DIFFERENCE: my current iMac has 25,000 times as much hard drive space as the IIci had.
That IIci cost $4000.00
for the box only; the monitor, keyboard and the new-fangled mouse all extra, adding about another $1500, plus $5000 more for an 11 x 17 capable high resolution laser printer.
The iMac cost $2600
keyboard, monitor, mouse and free inkjet printer included.
Amazing changes and times!
painting & illustration